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Business Details
50+ Years
experience
Your Trusted Opticians in Luton Since 1929
Established in 1929, we have maintained an unwavering commitment to excellence in eyecare, eyewear, and customer service. Our investment in cutting-edge technology, such as Optical Coherence Tomography (OCT) scanning, is matched by our dedication to staff training, ensuring all optometrists are fully qualified and dispensing opticians meet the highest standards. We prioritise comprehensive eye health assessments, offering enhanced GOLD-level examinations that utilise 3D retinal imaging for early detection of ocular conditions. Our team provides tailored advice on frame and lens selection, partnering with premium brands like Rodenstock to deliver both style and optical precision.

With five regional branches, we combine local accessibility with specialist expertise in areas such as myopia management, keratoconic fitting, and low vision aids. Customer testimonials consistently highlight our professional approach, welcoming environment, and the thorough, patient-centred nature of our consultations. We maintain NHS eligibility pathways while advocating for upgraded private services that offer extended diagnostic capabilities. Our operational history demonstrates both continuity and innovation, adapting to modern challenges while preserving the family firm's founding principles of quality and care.
Services
Eye Examinations Contact Lenses Sports Eyewear Corporate Eyecare OCT Scanning Myopia Management Low Vision Aids Frame Selection Lens Fitting Home Deliveries
Details
  • Year established: 1929
Highlights and features
  • We have over 90 years of experience in independent opticianry
  • Our practices feature state-of-the-art OCT retinal imaging technology
  • All optometrists are fully qualified with specialist contact lens expertise
  • We offer home delivery for contact lens prescription holders
  • Our enhanced eye examinations include 3D retinal scanning as standard
What people say
Highest quality eyecare Modern equipment like OCT Professional and informative Welcoming environment Patient-centred approach
Services
Eye Examinations
Our comprehensive eye examinations utilise advanced OCT technology to assess ocular health and detect early signs of conditions like glaucoma and macular degeneration. The enhanced GOLD-level examination provides double appointment time for detailed analysis, ideal for patients requiring second opinions or with complex visual needs. NHS and private options available.
Contact Lenses
We specialise in custom contact lens solutions including orthokeratology, keratoconic fittings, and scleral lenses for irregular corneas. Our optometrists provide expert guidance on lens types, replacement schedules, and care routines to ensure optimal comfort and vision correction for all wearers.
OCT Scanning
Optical Coherence Tomography creates 3D images of retinal layers to detect early signs of eye disease. This non-invasive scan forms part of our enhanced examinations, providing detailed baseline records for monitoring conditions like diabetic retinopathy and glaucoma progression over time.
Myopia Management
Our specialist programme uses MiYOSMART spectacle lenses to slow short-sightedness progression in children by up to 50%. This evidence-based approach combines precise optical correction with regular monitoring to manage childhood myopia effectively and reduce future ocular health risks.
Sports Eyewear
We offer tailored sports vision solutions including impact-resistant lenses, anti-glare coatings, and secure-fit frames designed for athletic performance. Our specialists advise on optimal visual correction for specific sports environments, enhancing both safety and competitive advantage for active individuals.
People
Martin White
Principal Optometrist
With decades of experience, Martin leads clinical services across all branches. He pioneered OCT technology implementation and specialises in complex contact lens fittings, including orthokeratology and scleral lenses for irregular corneas.
Roxanne Saunders
Optometrist
Experienced practitioner at the Hook branch, providing consistent high-quality eye care. Recognised for thorough examinations and ongoing patient support, with particular expertise in contact lens fittings and ocular health assessments.
Mrs Mitchell
Reception Manager
Overseeing Luton branch operations, she ensures efficient patient flow and coordinates corporate eyecare services. Her team's organisational skills contribute significantly to the practice's reputation for exceptional service quality.
Questions
What eye care services are available during the pandemic?
We offer pre-arranged appointments for essential and urgent care. Telephone triage assesses appointment necessity, with home delivery options for contact lenses and online spectacle orders available.
Can I order glasses online?
Yes, simple spectacles and contact lenses can be ordered via our website. Specialised prescriptions require consultation with our advice line to ensure proper fitting and optical accuracy.
What makes your eye examinations different?
Our enhanced GOLD-level examinations include OCT retinal scanning and double appointment times for detailed analysis. This advanced approach detects ocular conditions earlier than standard NHS sight tests.
Do you provide children's eye care?
Yes, we offer specialist assessments for visual stress and myopia management. Most children require standard examinations, but our practitioners have expertise in paediatric vision development and intervention.
What payment options are available?
We accept major credit/debit cards and offer financing options for selected purchases. NHS vouchers can be applied towards spectacle purchases with our registered optometrists.
Reviews (3)
Ruth Murphy
Aug 16, 2021 Report
Absolutely amazing. My 96 year old father fell over and damaged the frame of his glasses so badly they could not be worn. The lady at the opticians who greeted me was so friendly and eager to help. A lovely gentleman spoke to me and said there was a risk with the frame breaking but he would do what he could to help. Time and care were taken on the repair with no charge made. Thank you so much for your help. You made a huge difference to my father.
Kairen Blusch
Aug 24, 2018 Report
Took my son here for his first ever eye test on a Saturday. The optician was lovely and spent time explaining what she was doing at every step. Would definitely recommend to anyone with children, especially if they are nervous.
Sofia
Mar 03, 2018 Report
This opticians is amazing! The staff are so kind and helpful. The optician is so kind and you can chat to her like you know her. When I had my last appointment (a few days ago) she had tested my eyes and I now need glasses. The receptionist was also so kind and helped me pick the perfect glasses. She measured my eyes and 2 days later they are ready to collect! I absolutely love this opticians and definitely recommend it ~ Sofia