Business Details
25 Years
experience
Independent Opticians in London | Adam Simmonds
Established in 2001, Adam Simmonds is an independent opticians practice nestled in Londons Primrose Hill. Our founder, Adam, brings over two decades of expertise in optometry, having previously founded and sold the renowned Eye-Tech practice in Soho. We specialise in Dry Eye Disease treatment and custom progressive lenses, combining advanced technology like the Nidek refraction unit and OCT retinal scanner with a commitment to traditional values of exceptional service and product quality. Our curated selection of independent eyewear brands, including Theo, Anne et Valentin, and Jacques Marie Mage, reflects our dedication to uniqueness and craftsmanship.The team, led by Head Dispenser Rush Patel and supported by practice administrator Immy Moore and bespoke eyewear expert Eva Cardona, prioritises personal care, ensuring every client receives tailored advice and solutions. We maintain strong relationships with ophthalmologists for specialist referrals and uphold transparency in pricing and integrity in recommendations, refusing to stock generic chain-store brands. Our relaxed, friendly approach and investment in cutting-edge diagnostics position us as a trusted choice for discerning clients seeking both medical excellence and distinctive eyewear.
Services
Dry Eye Treatment
Progressive Lenses
Contact Lenses
Eye Exam
Eyewear
Details
- Year established: 2001
Highlights and features
- We offer over 20 years of experience in independent optometry.
- Our curated selection features exclusive, high-quality eyewear brands.
- Specialists in dry eye disease treatment and progressive lens solutions.
- Personalised service with a focus on client comfort and satisfaction.
- We use advanced diagnostic technology for precise eye health assessments.
Associations and certifications
- Member of the British College of Optometrists
Services
Dry Eye Treatment
Our dry eye specialists use advanced diagnostics to address symptoms like dryness and irritation. We offer tailored treatments, including specialised lubricants and lifestyle advice, ensuring long-term comfort and ocular health.
Progressive Lenses
Custom progressive lenses are designed to correct vision at multiple distances. Our expertise ensures seamless transitions and optimal clarity, addressing complex prescriptions with precision and comfort.
Eye Exam
Comprehensive eye exams include retinal photography and OCT scans to assess vision and detect conditions like glaucoma. Exams last 40 minutes, focusing on accuracy and early disease prevention.
Contact Lenses
We provide custom contact lens fittings, including specialist lenses for astigmatism or dry eyes. Our team ensures comfort and proper fit, with ongoing support for long-term wearers.
Eyewear
Our curated eyewear collection features independent brands like Theo and Jacques Marie Mage. Frames are crafted from premium materials, offering durability, comfort, and unique style.
People
Simmonds Adam
Optometrist & Founder
Adam qualified in Ophthalmic Optics in 1989 and founded Eye-Tech in Soho. He has over 20 years of experience in independent optometry, specialising in dry eye and progressive lenses.
Rush Patel
Head Dispenser
Rush has 18 years of experience in high-end opticianry. He specialises in sports eyewear and frame repairs, with a particular expertise in Theo and Lindberg brands.
Immy Moore
Practice Administrator
Immy manages daily operations and client appointments. Her attention to detail ensures timely processing of orders and a seamless customer experience from consultation to delivery.
Eva Cardona
Bespoke Eyewear Specialist
Eva brings expertise in handmade eyewear from Argentina. She leads our bespoke service, ensuring frames are custom-fitted to clients' facial structures and lifestyle needs.
Questions
Do you offer NHS eye exams?
No, we provide private eye exams only. Our comprehensive tests include advanced diagnostics not typically available through the NHS.
Can I book an appointment online?
Yes, our online booking system allows live appointments. We’ll send a reminder text the day before your scheduled visit.
What eyewear brands do you stock?
We feature independent brands like Theo, Anne et Valentin, Jacques Marie Mage, and Lindberg, avoiding mass-market Luxottica products.
Do you specialise in progressive lenses?
Yes, we are specialists in custom progressive lenses, addressing common issues like peripheral distortion and adaptation challenges.
How do you handle dry eye diagnoses?
We use advanced diagnostic tools like OCT scans and tear film analysis to create personalised treatment plans for dry eye sufferers.
Are your prices competitive?
We match manufacturer suggested retail prices and offer value through expert service, premium products, and long-term client relationships.
Reviews (5)
Nat Bor
Jun 20, 2022
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Adam was fantastic in evaluating my needs with regards to fitting contact lenses (something I had struggled with in the past at other opticians). Adam explained the process in an easy-to-understand manner, handling everything with professionalism and efficiency. He and his staff are so friendly and accommodating. Would recommend to anyone.
Gw
Jun 10, 2022
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Adam is a first rate optometrist. He considers all aspects of what you need to see for, before advising on your options. I am sure he would prefer to have sold more pairs of spectacles and prescription sunglasses to me over the years, but because each pair was so perfect I wanted to wear them for as long as possible. Perfect prescription and perfect frames. Neither are cheap but they are such good value.
Melanie Viner-Cuneo
May 25, 2022
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I have been going to Adam Simmonds for over ten years. He is a fantastic optician, completely professional, extremely knowledgeable and thorough and I wouldn't trust the health of mine and my family's eyes to anyone else. Visiting his Primrose Hill shop is always a very pleasant experience, his staff are friendly and welcoming and he has a great and varied range of frames, sunglasses and lenses. Would wholeheartedly recommend.
Oliver Cleaver
May 18, 2022
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Adam is a charming guy and I owe my optical happiness entirely to him. Always seems pleased to see you, has the grooviest frames in the shop and the most advanced tech in the back room. He introduced me to lenses and specs that massively improved my quality of life. And he gave our fox terrier a biscuit. Probably the best and certainly the nicest optometrist in London.
Dee Dashwood
May 18, 2022
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I first visited Adam Simmonds in Primrose Hill in about 2006 having researched where to buy really cool eye candy. I haven't looked back. Upon my first visit to this wonderful emporium I bought some really cool glasses and sun glasses and I've been returning ever since. You can rest assured of really good service, exceptional knowledge from Adam who really knows his onions and what he doesn't know about eye health probably isn't worth knowing. Highly recommend.
