Business Details
50+ Years
experience
Trusted Opticians in King's Lynn & Dersingham
Established in 1920, we are a family-run opticians' practice serving King's Lynn and West Norfolk. Our team of qualified optometrists and opticians provides comprehensive eye care for all ages, from infants to seniors. We combine traditional values with cutting-edge technology, offering services such as OCT scans and Optomap imaging. Our commitment to continuous improvement ensures access to the latest diagnostic tools and eyewear solutions. With two locations and over a century of local expertise, we prioritise personalised care and community partnerships.Our services include NHS and private eye exams, contact lens fittings, and a wide range of designer frames. We maintain modern, accessible facilities with ground-floor appointments available. Our hearing care division, operated in partnership with Amplify Hearing, extends our commitment to sensory health. Through regular staff training and equipment upgrades, we maintain standards befitting our long heritage. Our practitioners approach each patient with the same dedication that has sustained our practice through four generations.
Services
Eye Examinations
Contact Lenses
Designer Eyewear
OCT Scans
Hearing Care
Details
- Year established: 1920
Highlights and features
- We have over 100 years of continuous service to West Norfolk communities
- We utilise advanced diagnostic technology including OCT and Optomap imaging
- Our practitioners provide care for patients from infancy through later life
- We maintain modern, accessible facilities with ground-floor appointments available
- Our hearing care division operates in partnership with Amplify Hearing professionals
What people say
Professional service
Advanced technology
Knowledgeable staff
Excellent aftercare
Wide selection
Services
Eye Examinations
Our comprehensive eye examinations use the latest diagnostic technology to assess vision and eye health. The tests typically take 30-40 minutes and include detailed assessments for glaucoma, macular degeneration, and other conditions. Patients receive a written prescription and full explanation of results.
Contact Lenses
We offer comprehensive contact lens services including fittings, trials, and ongoing care. Our range includes daily disposables, monthly lenses, and specialist designs for astigmatism and presbyopia. We also provide cleaning solutions and aftercare advice.
OCT Scans
Optical Coherence Tomography provides 3D imaging of the retina for early disease detection. This non-invasive scan helps identify conditions like glaucoma and diabetic retinopathy. The technology allows precise monitoring of eye health over time.
Designer Eyewear
Our optical collection features designer frames from leading brands alongside practical options. Qualified dispensers help select frames suited to prescriptions and lifestyles. We offer single vision, bifocal, and varifocal lenses with various coatings.
Hearing Care
In partnership with Amplify Hearing, we provide free hearing assessments and solutions. Services include ear wax removal, hearing aid fittings, and tinnitus management. Our audiologist uses Beltone technology with up to five-year warranties.
People
Divya Sampath
Audiologist
MSc-qualified audiologist with 12+ years' experience specialising in hearing health awareness. Provides expert assessments and solutions while prioritising patient education and communication needs.
Sarah Baldock
Co-Owner
Current co-owner with responsibility for strategic direction and service standards. Committed to maintaining the practice's heritage while embracing technological advancements in eye care.
Linda Vernon-wood
Co-Owner
Co-owner focused on operational excellence and patient experience. Ensures the practice maintains its reputation for professional service across both locations.
Imran Hakim
Co-Owner
Co-owner overseeing clinical standards and professional development. Committed to maintaining the highest levels of optometric care and continuing education for staff.
Questions
Do you offer NHS eye examinations?
Yes, we provide both NHS and private eye examinations. Some patients may qualify for NHS-funded exams - speak to our team for eligibility details.
What eye imaging technology do you use?
We utilise both OCT (Optical Coherence Tomography) and Optomap retinal imaging systems for advanced eye health assessments and early disease detection.
Are your opticians qualified?
All our opticians are fully qualified professionals with extensive experience in spectacle dispensing and vision correction solutions.
Do you provide children's eye care?
Yes, we specialise in children's eye examinations and vision care, with practitioners experienced in assessing young patients' visual development needs.
Do you have hearing aid services?
In partnership with Amplify Hearing, we provide free hearing assessments, hearing aid fittings, and aftercare using Beltone technology.
Reviews (2)
Sue Burton
Jan 27, 2021
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Having taken up Sarah's kind offer to return to have my glasses sorted out following a very poor experience of fitting, I am delighted to say the issue has been fully resolved. Yesterday my glasses were adjusted and refitted by Chris. He was extremely proficient, and his attention to detail was amazing, nothing was too much trouble, clearly an expert in this very precise process. This latest experience has restored my faith in the excellent service that, until the previous experience, was always provided. Thank you Chris and Sarah.
Rod Hawkins
Apr 16, 2020
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Just wonderful service at the Dersingham branch of your company in respect of my mother. At age 91 she was treated with care and respect and her glasses were prepared within 24 hours. It was a wonderful experience for her and for me accompanying her. Many thanks.
