Business Details
50+ Years
experience
Your Trusted Opticians & Hearing Care Specialists in Norwich
Established in 1924, Cecil Amey has dedicated a century to delivering exceptional eye and hearing care across East Anglia. With 13 practices spanning Norfolk and Suffolk, our team of qualified optometrists and audiologists combine professional expertise with cutting-edge technology to ensure precise assessments and tailored solutions. We pride ourselves on continuous investment in advanced diagnostic tools and a curated selection of premium eyewear from iconic brands, alongside specialist hearing aids designed to enhance quality of life. Our commitment to excellence extends to both clinical care and customer service, reflected in our ongoing training programs and patient-centric approach.Celebrating our centenary in 2024, we remain an independent family legacy, prioritising transparency, ethical practices, and community trust. Our services encompass comprehensive eye examinations, NHS and private sight tests, dry eye management, contact lens fittings, and innovative hearing solutions, including CROS systems and Phonak technology. Customer testimonials highlight transformative hearing improvements, discreet device adjustments, and the reassurance of expert aftercare. By blending tradition with innovation, we ensure every patient receives personalised care that meets the highest standards of quality and reliability.
Services
Eye Care
Hearing Care
Sight Tests
Hearing Aids
OCT Scans
Contact Lenses
Dry Eye Treatment
Colorimetry
Wax Removal
Details
- Year established: 1924
Highlights and features
- We have 100 years of heritage in independent optical and hearing care
- Our team uses cutting-edge technology for precise assessments and diagnoses
- We offer premium eyewear from iconic brands like Tom Ford and Chanel
- Our audiologists provide specialist hearing solutions including CROS systems
- We maintain rigorous professional training standards for all clinical staff
What people say
Hearing aids are brilliant
Professional and considerate service
Excellent hearing aid appointment
Thorough eye examinations
Discreet device adjustments
Services
Eye Care
Our comprehensive eye care services combine traditional expertise with modern technology. Patients receive thorough examinations using advanced diagnostic equipment, including OCT scans for detailed retinal imaging. Our qualified optometrists provide both NHS and private sight tests, detecting early signs of eye conditions while ensuring accurate vision correction prescriptions. The service includes dry eye syndrome management, contact lens fittings, and specialist colorimetry assessments for visual stress.
Hearing Care
Specialist hearing care delivered by qualified audiologists across our regional centres. Services include comprehensive hearing assessments, wax removal, and advanced hearing aid fittings. We offer CROS systems for single-sided deafness and Phonak technology with app-controlled settings. Patients benefit from loan devices during repairs and expert recalibration services, ensuring optimal hearing performance tailored to individual lifestyle requirements.
Sight Tests
Professional sight tests conducted using state-of-the-art diagnostic equipment, taking additional time to ensure thorough eye health evaluations. Our optometrists check for common vision problems and screen for early signs of eye diseases. The service includes detailed prescription analysis and personalised recommendations for corrective eyewear, with options for both NHS-eligible and private patients across all practice locations.
Hearing Aids
Supply and fitting of advanced hearing solutions from leading manufacturers, including discreet behind-the-ear and in-the-ear models. Our audiologists provide comprehensive fitting sessions, device programming, and ongoing aftercare. The service includes trial periods for new users, insurance assistance, and specialist adjustments for specific needs like wind noise reduction and compatibility with glasses wearers.
OCT Scans
Optical Coherence Tomography scans provide detailed cross-sectional images of the retina for early detection of eye conditions. This non-invasive diagnostic tool forms part of our premium eye examination service, enabling precise assessment of retinal health and identification of potential issues before symptoms develop, available at all our specialist optician practices.
Questions
What services does Cecil Amey offer?
We provide comprehensive eye care including sight tests, prescription glasses, and OCT scans, alongside specialist hearing services like hearing tests, aid fittings, and wax removal across 13 Norfolk and Suffolk locations.
How can I book an appointment?
Book online through our website for eye examinations or hearing tests at any of our 13 regional practices, or contact your nearest branch directly for urgent appointments.
Do you provide NHS eye tests?
Yes, we offer NHS-funded sight tests for eligible patients alongside private eye examinations with qualified optometrists at all our Norfolk and Suffolk practices.
What hearing aid brands do you stock?
We provide advanced hearing solutions including Phonak technology and CROS systems, with expert fitting and aftercare services available at all our specialist hearing care centres.
Are your opticians qualified?
All our opticians are fully qualified professionals with ongoing training, delivering expert eye examinations and eyewear fittings at our 13 independently operated regional practices.
Reviews (5)
Kirstie Sankey
Mar 17, 2022
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Recently attended the Watton branch with my daughter to which ALL the staff were very welcoming and friendly. A lovely lady namely Amber was in our appointment who was very attentive and helpful. Would fully recommend these opticians and will be visiting again.
Martin Figura
Dec 21, 2021
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Everyone was very friendly, but I'm afraid I cut my hearing test short. A polite young man (old fogey alert) in stained trousers (not a good look) took me through the questions. It was pretty basic, I'd been to Specsavers, and their audiologist was knowledgable and provided useful informations. The main problem, was the lack of a sound booth. The tests were conducted downstairs and there was constant footsteps from above and the stairs to the extent that I simply couldn't make out the quieter ( critical for assessing needs, surely) beeps. I'm afraid I cut it short, before the end, unable to see how it could possibly provide an accurate assessment.
Foras Home & Garden
Nov 27, 2021
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What I love about this business is the service and the range of products they have. They work hard a) to look after your eyes and prescriptions b) work with you to find glasses that enhance your look and suit you as a person. Glasses are and should not be seen as Utilitarian they should have the form and the look as well as the function. You wear them all the time - they have to make you look and feel good and you get what you pay for. Making this decision alone is hard, having someone with experiance and who is honest to work with you on your purchase is important (thanks Lee).
Trevor Evans
Nov 17, 2021
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Based on my past 3 years as a customer I have received polite, professional service everytime, showroom has a calm and friendly atmosphere with an extensive range of frames, backed up with excellent product knowledge from Lee. The eye test has been the most comprehensive I have ever had, again, in a relaxed and informative manner, I'm so pleased to have found this branch and would recommend them everytime.
Barbara Harper
Sep 17, 2021
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I visited Cecil Amey's Norwich branch today and can highly recommend it! All the members of staff were extremely friendly and professional, the eye test was thorough and the optometrist took the time to talk through the 'eye health' results. All Covid measures were in place and I had no concerns. The young man showing me the spectacle frames was happy to bring me a good variety and at no point did I feel rushed. Thank you Cecil Amey.
