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Business Details
Your Trusted Opticians in Soho, London
Established in the heart of London's Soho for over 25 years, we have cultivated a reputation as one of the city's most stylish and respected opticians. Our expertise lies in curating an exceptional range of eyewear, from retro-classic designs to avant-garde creations, sourced from leading global designers. We pride ourselves on our personalized approach, ensuring every client receives tailored advice and service. Our Bertie Hudson collection, handcrafted in Italy, exemplifies our commitment to quality and timeless style. As specialists in vintage, custom, and bespoke eyewear, we cater to diverse tastes, from elegant sophistication to flamboyant chic. Our team of expert opticians combines aesthetic sensibility with technical precision, offering comprehensive optical services including eye examinations, contact lens fitting, and aftercare.

We are dedicated to challenging industry conformity, prioritizing individuality and wearability in every frame we offer. Our Soho location serves as a hub for private clients, as well as the film, theatre, and fashion industries, with bespoke services available for unique projects. With a deep appreciation for eyewear history dating back to the 18th century, we blend tradition with innovation to meet modern needs. Our commitment to excellence extends to our use of advanced eye examination technology, ensuring both visual clarity and long-term ocular health for our clients.
Services
Bespoke Eyewear Eye Examinations Vintage Frames Contact Lens Fitting Aftercare Services
Highlights and features
  • We have over 25 years of experience in London's eyewear industry
  • Our bespoke services cater to private clients and creative industries
  • We curate collections from globally renowned eyewear designers
  • Our opticians combine aesthetic expertise with advanced eye health technology
  • We offer personalized styling advice tailored to individual personality and needs
Services
Bespoke Eyewear
Our master frame-makers create unique eyewear tailored to exact specifications. Whether replicating a cherished design or crafting something entirely new, we ensure perfect fit and style. With expertise in historical and contemporary techniques, we serve private clients and creative industries requiring specialized solutions.
Eye Examinations
We conduct comprehensive eye health assessments using advanced diagnostic technology. Our opticians perform detailed Spectralis Eye Health Checks to detect early signs of ocular conditions while ensuring optimal vision correction. Each examination includes personalized explanations of findings and recommendations.
Vintage Eyewear
We specialize in authentic vintage eyewear from the 1920s to 1980s, including rare historical pieces. Our collection combines period accuracy with modern comfort improvements. Clients seeking specific eras or styles benefit from our extensive knowledge of eyewear evolution and design.
Designer Collections
Our curated selection features internationally acclaimed brands and exclusive designs. From Italian craftsmanship in our Bertie Hudson range to avant-garde Japanese and European collections, we offer diverse styles that balance fashion and functionality for discerning clients.
Contact Lens Fitting
We provide expert contact lens consultations and fittings using the latest materials and technologies. Our opticians ensure optimal comfort and vision correction through personalized assessments. We offer ongoing support for both new and experienced contact lens wearers.
Questions
What services does The Eye Company Company offer?
We provide bespoke eyewear, vintage frames, eye examinations, contact lens fitting, and aftercare services. Our expertise includes custom designs for private clients and creative industries.
Do you offer eye examinations?
Yes, we conduct comprehensive eye exams using advanced diagnostic technology to assess vision and detect early signs of ocular conditions.
Can I get custom-made glasses?
Our master frame-makers create bespoke eyewear tailored to exact specifications, including replicating existing designs or crafting unique pieces.
Are vintage frames available?
We specialize in authentic vintage eyewear from the 1920s to 1980s, combining historical accuracy with modern comfort improvements.
How do I book an appointment?
Contact us via phone or email to schedule consultations for eye exams, frame fittings, or bespoke design discussions.
Where are you located?
We are based at 159 Wardour St, Soho, London W1F 8WH, conveniently located between Tottenham Court Road and Oxford Circus underground stations.
Reviews (7)
James Harpur
Oct 04, 2024 Report
A problem with leather frames was dismissed by arrogant staff member at front of house. No listening to the issue, no consideration of the concern; merely a defensive dismissal. To be avoided, despite some appealing frames!
Ken O'Rourke
Jul 01, 2024 Report
I had lost all hope of getting the arm of my glasses fixed I contacted MYKITA they recommended The Eye Company
With my fingers crossed I went and was met by 2 Gents
One of them said let's have a look
Took them to the end of the store 5 minutes later he had fixed them
And they look brand new
Wanted to pay , he said no problem it took me 5 mins
Can't believe how kind, gracious and Generous this store is
I'll definitely be going back they have the best selection of eyewear
Thank you
Justina
Feb 27, 2024 Report
My glasses were fixed in just 10 minutes! I had resigned myself to needing a new pair before my upcoming long-haul trip, thinking there was no hope for my old ones. However, the lady in the store was willing to give it a try. To my amazement, she returned them to me perfectly straightened with the lenses securely back in place, almost like magic! I'll probably get my next pair from this store just because of their exceptional service. It's a charming boutique optician that stocks some of the finest brands in the world, perfect for those who appreciate quality beyond generic Ray-Bans or Persols. Thanks a ton, you guys are amazing!
Kalse En
Jun 07, 2022 Report
Bought two pairs here, both immaculately designed. I am still receiving compliments from anyone who notices these beautiful pieces. Price reflects the quality and uniqueness of the collections they sell. Cannot wait to go back again!
Cal Beaney
May 25, 2022 Report
Approaching TEC with a particularly unusual vision/frame problem, Steenie found me a novel solution I'd otherwise likely never have solved without monstrous expense or resort to awkward half-measures. They are not just a sales team for brand eyewear like most shops, but real specialists.
Artem Verovenko
Apr 22, 2022 Report
Amazing store and service all around! Had a small issue with my glasses, popped in to see if they can fix it, 5 minutes later all fixed and at no extra cost! I was their customer before, now I'm their fan. Keep up fantastic work and continue being #1 eyewear store in London! You guys rock!
Jonathan Miller
Mar 09, 2022 Report
Pre-Covid, excellent. Subsequently, a deeply unpleasant experience. Two masked staff hide behind locked door. Appointments only. I rang doorbell. Told I couldn't come in because, Covid. Little lecture about Covid. Explain thaI am an existing customer and have spent lots of money there. Indifference bordering on rudeness. The shop was empty of customers. I certainly shall not burden them with my presence. Update: I see the reply from the owner.

I accept his explanation. I understand the constraints, insane though they are. I would though note that the passive-agressive behaviour of team members needs addressing. Instead of hectoring me they could have been welcoming and respectful. The experience was unpleasant.