We want you to feel at home and welcome when you visit us. Shopping for new glasses should be an enjoyable experience. With comfortable seating and free refreshments and our friendly service, we stand out from the crowd.

The difference with VIP Eye Wear is that we genuinely care about our customers needs. From our own experience alone, we know that your glasses are the very important to you. We will advise you on what suits you and what doesn't.

We only sell high quality glasses. They are all made to the highest standard and carry our 12 months guarantee. If you are not happy in any way with your glasses, for what ever reason, we offer a no quibble exchange. We want you to be happy. It's that simple.

Why buy from us?
You can save up to 50% compared to your high street optician.
A VIP Service is from experienced and highly trained staff.
Many of our frames are exclusive to us so you won't find them anywhere else.
We accept NHS vouchers.
Every complete pair of glasses that we supply come with a case, cloth and 12 months warranty against all manufacturing defects.
If you simply do not get on with your glasses then we offer a no quibble exchange too.

Call in for a coffee anytime - we look forward to seeing you.

Serviced Areas

  • Redditch, Bromsgrove, Worcestershire, Birmingham

Payment Options

  • Accept all major credit / debit cards

Contact Details

  Website
  City Redditch
  Postcode B97 6QW
  Address Hewell Lane
  Phone Number 015 2775 7343

  • I would recommend this business

The perfect place to choose new frames. Love the relaxed fun vibe and friendliness. A great service and I love my glasses

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Overall ratingExcellent

  • I would recommend this business

I visited VIP Eyewear for the first time in March, and came away with gorgeous I-Green glasses. I was looking for something colourful, but not too OTT and the advice I was given when trying on frames was honest and appreciated. I love my new glasses and have since bought Vera Wang sunglasses too! Don't be put off by the size of the store... the range is great, but more importantly, you can take your time to pick what's right for you.

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Overall ratingExcellent

  • I would recommend this business

The care and attention that these wonderful ladies give to their clients is outstanding. From the minute you enter their treasure filled boutique right through the selection and ordering process until you finally receive and wear your new glasses. And then, just sometimes accidents happen and this is when their superpowers come into their own. I can’t recommend too highly. Thank you.
I’ve already bought four pairs now with my eye on a fifth!

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Overall ratingExcellent

  • I would recommend this business

Great variety of choices, colours are stunning! Very grateful my pair was ordered from Italy and despite Covid, arrived a few days ago! Big thanks to the factory, wishing them good health!

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Overall ratingExcellent

  • I would recommend this business

The beautiful frames, lovely friendly service and easy payments....So glad I found VIP EYE WEAR.

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Overall ratingExcellent

  • I would recommend this business

Fantastic place and excellent service. Lovely ladies helped me to choose glasses that actually suited me. Turns out I’ve been wearing the wrong shape glasses all this time. Thank you so much. Would highly recommend and can’t wait for my new glasses

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Overall ratingExcellent

  • I would recommend this business

Dedicated personal service, fabulous glasses that suit me and feel very comfortable. I am delighted to recommend VIP Eyewear. Thanks Julie and Lisa for making it the best glasses-buying experience I've ever had.

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Overall ratingExcellent

  • I would recommend this business

Couldn't find any frames, after having issues with a Nationwide optician shop in town. Recommended by a friend. Great selection. More specifically for petite frames. Great advice from the staff. Reasonable. Super quick delivery. Highly recommend.

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Customer Testimonials

In 20 years of wearing specs I have never received such a bespoke, professional and helpful service. My glasses are the right colour to suit my complexion, the right shape to suit my face and the right style to suit my personality. The VIP team are so knowledgeable, their glasses are great value and I love wearing them every day. Added bonus: I always get a cup of tea and a laugh when I visit. I recommend to all my spectacle wearing clients without hesitation.


Julie has done a fabulous job in kitting me out with 2 amazing pairs of specs (Feb 31st and i-Green) as well as getting my usual specs (which I'd stood on!) repaired. All this done socially distanced (outside courtyard appointment) within lockdown and completed in a week and a half. Such an absolute pleasure to visit and VIP is the right name because that is how you are treated. Oh and I bought a pair of Cocoa Mint sunglasses whilst I was there (such a good price). Brilliant customer service and super-stylish stock, highly recommended.

From Our Website

Just like your skin, your eyes need protection from exposure to the sun's rays. PolarizedPlus2 lenses eliminate 100% of UV radiation and provide protection against a number of additional stresses, helping your eyes stay healthy so you can keep taking in all the world's beauty. Introducing the Aspinal of London collection of designer sunglasses. An elegant eyewear selection featuring many designs including cat-eye sunglasses and aviator styles, inspired by the Italian culture of the 1960s. Crafted from the finest materials with optical-quality lenses and frames that are suitable for prescriptions.


We understand that colour is very important for your glasses, and we are very proud to be working with House Of Colour. It's one of the reasons that we are so good at recommending the perfect pair of glasses for you, in colours that harmonise with your natural skin tone, hair and eye colour. There are literally hundreds to choose from. We narrow it down to your BEST colours. We have ALL sample shades in store. Getting the perfect shade is the difference between looking really well and glowing or not!