Adam Simmonds graduated from The City University, London, in 1981 and became a Member of the British College of Optometrists the following year. In early 1987, at the age of 26, Adam set up eye - tech, in London's Soho. It became renowned as the trendy opticians, through a combination of location, over-friendly service, innovative interior design, unique stock and through securing exclusive deals with frame companies.

Serviced Areas

  • Hendon & Hampstead

Contact Details

  City Primrose Hill
  Postcode NW1 8UY
  Address 87 Regents Pk Rd
  Phone Number 020 7813 1234

Just happened to stumble across this site and saw a bad review of Adam and felt it necessary to balance it with a very favourable one.

I've been seeing Adam for all my optical requirements for many, many years and now my husband and children see him too. I have always found him and his practice first class. He is, in my opinion, an exceptional optometrist. I have been present when extremely demanding customers have come in and I have been amazed at his calmness and professionalism.

Found the owner to be arrogant, opinionated and unprofessional. Mr Simmonds told me the eye test was included in the package (I had bought expensive Lindberg acetate frames and lenses and a pair of Goldsmith sunglasses) but noticed he had added it to the receipt, which I got after I paid! He did reimburse me for the charge but had I not looked at it, I would not have noticed.

He spoke badly about customers when I was in the shop, which I thought was unprofessional and wondered what he said about me after I left as he was quite imposing and when I challenged him about my choice of frame. He was imposing and felt he was pushing me to make a decision.

He was also very late for a follow up appointment, blaming it on building work he had to attend to or something of that nature. Very expensive also, have since found similar options in Hampstead. All in all, was very unimpressed.