Personaleyez swadlincote ltd. is an independently owned and managed Opticians in Swadlincote offering high quality spectacles at a low price. We welcome customers to bring in their optical prescription from elsewhere or have an eye test with us. With our highly experienced staff we will help you select the right lens for you. Honest, friendly FREE advice given to aid choosing your new frames. Every day with offer exceptional knowledge and aftercare to guarantee satisfaction of your new glasses.

We specialise in Rimless - made to order. Totally individual glasses made to fit only yourself. We will change the shape of the lens, width, height, depth etc. To make every pair of rimless perfectly fitted. High prescriptions are very welcome. With the owner of this practice wearing a very high prescription, patients need not worry about their prescription being too "complex" for certain models of frames.

We offer all lens options, from uncoated single vision, glass, photochromics, high index (thinner lenses) to specialist antiglare coatings and branded varifocals.

A huge range of lenses from all top brands and budget companies to find a lens option right for you and within your budget.
Frames start at 10 and lenses from 15. Come and see for yourself, we offer FREE advice and quotations. Looking for cheap glasses in swadlincote? look no further. Personaleyez swadlincote ltd. is on Facebook and Twitter for regular updates.

Highlights, Specialties & Features

  • Free advice
  • Repairs and adjustments on site
  • Rimless and High presciptions
  • Eye tests
  • Nhs eye tests
  • Freeform varifocals

Serviced Areas

  • Swadlincote, Ashby, and Burton on Trent

Payment Options

  • Cash Only, Debit Cards, MasterCard, Personal Checks, VISA, Cash, Debit/Credit card

Contact Details

  Person faye newman
  City Swadlincote
  Postcode DE11 8JL
  Address Unit 2a RInkway business park, rink drive, swadlincote
  Phone Number 012 8322 6358

Business Representative

faye newman


From working straight from finishing school in optics I have a broad range of knowledge and experience to help my customers pick their specs and be totally happy with every aspect. I have experience in practice - I have worked for 1 multiple and the rest independent opticians in my career. I have also managed optical lens labs (where your specs are made). I own personaleyez swadlincote ltd. and I run my business on my own around my family.

Products & Services

Single Vision Lenses

Standard single vision stock uncoated lenses.

Digital Varifocal

Digitally surfaced varifocal lenses uncoated standard index (1.50).

Customer Testimonials

Purchased 2 pairs of glasses from personaleyez swadlincote. Both transitions and I am very happy with the quality of my specs. They are fitted correctly and are very comfortable. The price was fab! definitely recommend this company and will be returned when I am due to have new glasses again.

Collected glasses today, first class service, very good price and excellent after sales service offered. No complaints.

Brilliant service and customer care!! My husband and I were really pleased with out glasses and a fraction of the price of other places. Would highly recommend Personaleyez to anybody. Thank you

Social Activity

NHS tests available 5th July is our FIRST NHS test clinic (WOOHOOO) available appointments: 9:50 11:20 11:50 2:30 message on here or call to book your appointment.
Facebook on Jun 2, 2016   Full Post ›
Appointments available for eye tests (£15 at the minute for a full eye examination) Tuesday 14th June 10:40 11:20 Message on here or call 01283226358 to book.
Facebook on Jun 2, 2016   Full Post ›
We are open until 1:00 today, our wrap around sunglasses are back in stock. Can have them with no prescription, polarised lenses for £25 or prescription tinted lenses £85 and polarised £120 ☀️👓
Facebook on May 28, 2016   Full Post ›
There is private customer parking right outside of the shop!!
Facebook on May 27, 2016   Full Post ›
DESIGNER FRAME SALE discontinued Ghost frame. Model name: butterfly in white. size: 48/19. Doesnt come with branded case- will be supplied with a plain hard case and microfibre cloth. RRP £45.00 ... NOW £18.00.. .more models to follow every day.
Facebook on May 27, 2016   Full Post ›
Morning!! This bank holiday weekend opening hours: Friday 9:00-3:30 Saturday 9:30-1:00 Monday CLOSED Hope everyone has a great weekend ☀️ Ps, don't forget to wear your sunglasses
Facebook on May 27, 2016   Full Post ›
Take a look at our reviews and customer comments. They are all genuine and from actual customers :D
Facebook on May 26, 2016   Full Post ›
I have some discontinued designer specs available! They won't have any guarantee because they are no longer being made. Bargain prices!! You can either buy the frame on its own prices from £12-20. Or have lenses from Us aswel. I can post out to you if
Facebook on May 26, 2016   Full Post ›