Personaleyez swadlincote ltd. is an independently owned and managed Opticians in Swadlincote offering high quality spectacles at a low price. We welcome customers to bring in their optical prescription from elsewhere or have an eye test with us. With our highly experienced staff we will help you select the right lens for you. Honest, friendly FREE advice given to aid choosing your new frames. Every day with offer exceptional knowledge and aftercare to guarantee satisfaction of your new glasses.

We specialise in Rimless - made to order. Totally individual glasses made to fit only yourself. We will change the shape of the lens, width, height, depth etc. To make every pair of rimless perfectly fitted. High prescriptions are very welcome. With the owner of this practice wearing a very high prescription, patients need not worry about their prescription being too "complex" for certain models of frames.

We offer all lens options, from uncoated single vision, glass, photochromics, high index (thinner lenses) to specialist antiglare coatings and branded varifocals.

A huge range of lenses from all top brands and budget companies to find a lens option right for you and within your budget.
Frames start at 15 and lenses from 25. Come and see for yourself, we offer FREE advice and quotations. Looking for cheap glasses in swadlincote? look no further. Personaleyez swadlincote ltd. is on Facebook and Twitter for regular updates.

Highlights, Specialties & Features

  • Free advice
  • Repairs and adjustments on site
  • Rimless and High presciptions
  • Eye tests
  • Nhs eye tests
  • Freeform varifocals

Serviced Areas

  • Swadlincote, Ashby, and Burton on Trent

Payment Options

  • Cash Only, Debit Cards, MasterCard, Personal Checks, VISA, Cash, Debit/Credit card

Contact Details

  Person faye duma
  City Swadlincote
  Postcode DE11 8JL
  Address Unit 2a RInkway business park, rink drive, swadlincote
  Phone Number 012 8322 6358

Business Representative

faye duma


From working straight from finishing school in optics I have a broad range of knowledge and experience to help my customers pick their specs and be totally happy with every aspect. I have experience in practice - I have worked for 1 multiple and the rest independent opticians in my career. I have also managed optical lens labs (where your specs are made). I own personaleyez swadlincote ltd. and I run my business on my own around my family.

Products & Services

Single Vision Lenses

Standard single vision stock uncoated lenses.

Digital Varifocal

Digitally surfaced varifocal lenses uncoated standard index (1.50).

Customer Testimonials

Purchased 2 pairs of glasses from personaleyez swadlincote. Both transitions and I am very happy with the quality of my specs. They are fitted correctly and are very comfortable. The price was fab! definitely recommend this company and will be returned when I am due to have new glasses again.

Collected glasses today, first class service, very good price and excellent after sales service offered. No complaints.

Brilliant service and customer care!! My husband and I were really pleased with out glasses and a fraction of the price of other places. Would highly recommend Personaleyez to anybody. Thank you

The whole team at Personal-Eyez have been absolutely fantastic. After having an allergic reaction to my plastic glasses frames they helped when others wouldn't. I needed to find an opticians that would glaze wooden frames and even though the frames weren't purchased from them they did this for me. Faye helped me by explaining the kind of frame that could have prescription lenses in and looking on the internet for the kind of frame that would be suitable. The customer service has been excellent and I would highly recommend them to everyone. Thank you all so much.

I have been visiting Personal Eyez for about two years now. They are a very friendly and professional team. Faye is very friendly and very helpful. I have purchased, I think, 12 pairs of glasses. They have a great choice to choose from at very reasonable prices. I would definitely recommend them.

Thank you to all the staff who were amazing when my little girl came to have her eyes tested. They reassured her and gave us extra time for her to get used to what will be happening. They were polite and friendly and would recommend them to everyone.

Lovely personal service, great advice, not pushy and very helpful. Love my new glasses, a fresh new look. Thank you girls.

My husband and I had our eyes checked the first time here the staff were very helpful and pleasant and we would recommend to all family and friends can't see us going anywhere else, plus side make wonderful cup of coffee.

Collected my new specs today, I'm over the moon with them, would recommend to anyone they use personal-eyez right from my eye test with 4 kids in toe up Until collection today (1 week later) I've been extremely happy with professionalism and communication, made me feel at ease when choosing frames, didn't try and add on extras and I've now come away with a bargain price for my new glasses and test..... Get yourself down there and see how much you can save!

Social Activity

NHS tests available 5th July is our FIRST NHS test clinic (WOOHOOO) available appointments: 9:50 11:20 11:50 2:30 message on here or call to book your appointment.
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Appointments available for eye tests (£15 at the minute for a full eye examination) Tuesday 14th June 10:40 11:20 Message on here or call 01283226358 to book.
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We are open until 1:00 today, our wrap around sunglasses are back in stock. Can have them with no prescription, polarised lenses for £25 or prescription tinted lenses £85 and polarised £120 ☀️👓
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There is private customer parking right outside of the shop!!
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DESIGNER FRAME SALE discontinued Ghost frame. Model name: butterfly in white. size: 48/19. Doesnt come with branded case- will be supplied with a plain hard case and microfibre cloth. RRP £45.00 ... NOW £18.00.. .more models to follow every day.
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Morning!! This bank holiday weekend opening hours: Friday 9:00-3:30 Saturday 9:30-1:00 Monday CLOSED Hope everyone has a great weekend ☀️ Ps, don't forget to wear your sunglasses
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Take a look at our reviews and customer comments. They are all genuine and from actual customers :D
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I have some discontinued designer specs available! They won't have any guarantee because they are no longer being made. Bargain prices!! You can either buy the frame on its own prices from £12-20. Or have lenses from Us aswel. I can post out to you if
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