BBR Optometry, the independent optometrist practice based on St Owen Street in Hereford, has received two highly prestigious awards in a UK wide competition run by the Optician journal. The 2008 awards are designed to recognise excellence in the optical industry and they are very strongly contended each year from every region in the UK.

Contact Details

  Website
  City Hereford
  Postcode HR1 2PR
  Address Marbury House/38 St. Owen St
  Phone Number 014 3226 5030
  Fax 01432 262727

  • I would recommend this business

I broke my glasses in the early days of lockdown but this didn’t stop BBR staff making sure my glasses were mended and returned to me; another example of this highly professional organisation.

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Overall ratingExcellent

  • I would recommend this business

My experience of this practice has always been good, with very helpful professional staff. Recently, during this lockdown, I contacted BBR with the distant hope that I could replace some favourite sunglasses bought a decade earlier. Not only had they still got my records, with details of the purchase, but Nick offered to show me various pairs on Facetime video, which resulted in my being able to purchase a pair which they ordered and posted to me. I was amazed and delighted to have had this service 'virtually' and without the need to visit the practice. Many thanks!

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Overall ratingExcellent

  • I would recommend this business

Myself and our family have lived abroad many years now, but we come home every year so we can get our eyes checked with the absolute latest technology available. Some health issues make it vital we are checked thoroughly yearly. Even the eye hospital here didn’t have as up to date equipment. We’ve also tried several places in London that were supposed to be ‘equal’ to the tests and service offered by BBR Optometry and we found them always lacking in some test or other, professionalism and/or competence. A once a year journey home to Hereford is a must for us!

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Overall ratingExcellent

  • I would recommend this business

An excellent place to get your gas permeable contact lenses. State of the art technology and great customer service

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Overall ratingExcellent

  • I would recommend this business

The optician and his team gave my husband exceptional care when he had an emergency eye problem. We arrived unannounced at reception and were treated with professionalism and compassion by the BBR team. I can’t thank you enough

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Overall ratingExcellent

Customer Testimonials

Went to the BBR optometry for my dry eyes and had lipiflow and IPL treatment with Alison. Could not have asked for better service. Shes excellent at her job. Very professional and happy to answer any questions you have. Couldn't recommend her enough. Also, great value for money.


This practice is on the cutting edge of current developments in optometry. Not to mention of course the excellent team, which deliver a consistently outstanding service!


I have been a patient at BBR Optometry for almost three years now and during that time I have always received an outstanding service. The eye examination is as thorough as could be and the team is always really welcoming and professional. I am glad I live in Hereford!


Four generations of our family have had outstanding care at BBR Optometry over they past two decades. The standard of care and dispensing services are excellent. The choice of designer frames, contact lenses and sunglasses has always been outstanding.

Social Activity

Were getting used to life in a mask, and ask that you wear a face covering when coming into the practice. Pictured https://t.co/BUuniLK4FU
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@ash_adventure Thanks Ash! Great to see you!
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@CourtyardArts @ace_national Excellent news
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Available at BBR https://t.co/0ibl8iSog3
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The sun has well and truly disappeared today but we are dreaming of sunnier days, when we can wear this rose gold m https://t.co/jjqxxnkchR
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@JackAndrewsArt Hi Jack,the email states its difficult for the optometrist to safely perform the non-extended exam https://t.co/jaGwIHhYGv
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Good morning folks! We have new opening hours! Please note that we now CLOSE for lunch everyday. We look forward to https://t.co/YUVvqFuMvx
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Quick update about who, what, where and when! https://t.co/RVe9TuWErY
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From Our Website

Taking part in sport brings vast health benefits, but many people may not think about the potential harm from prolonged exposure to sunlight. Wearing sports sunglasses will protect your eyes from harmful UV rays and could even improve your game! Whether it is contrast enhancement for golf, polarisation for fishing or simply lightweight well-ventilated sunglasses for running or cycling, BBR Optometry can offer you the very best in sports sunglasses from brands including Bolle and many more. Clear vision is vital for safe driving.


EyeLife covers the true cost of the extended eye examination, allowing us to reward our loyal patients with eyewear at greatly reduced prices that are competitive with national discount chains and internet retailers. The majority of our NHS eligible patients prefer to have the extended eye examination for the extended testing and peace of mind that this provides. Eyelife patients will receive a credit to the value of an NHS Sight Test when available to NHS eligible patients. Yes you can add additional members at a discount of 1 per month for each additional member.


Selecting a pair of glasses can sometimes be a daunting task, but our registered and experienced staff ensure you get the attention and help you need. Everyone is an individual, we enjoy different hobbies and have different lifestyles; all of these factors are important to consider when selecting new glasses. So along with ensuring we have qualified staff here to ask you the right questions and guide you through the selection process, we also have access to an extensive range of lenses and frames so that we can always find the correct tailored solution for you.