We like to think of ourselves as no ordinary opticians. We are proudly independent. Our clinical excellence is second to none. We stock frames we love. We employ and train and reward a team that loves working here. We give our customers the time they need to make unhurried decisions. We have built longstanding relationships with them and they value our very personal approach and the continuity of care they receive. In fact, their word of mouth recommendations mean we do little to advertise our products and our services. High praise indeed.

Contact Details

  Website
  City Chelsea
  Postcode SW3 4PL
  Address 123 King’s Road
  Phone Number 0207 349 0001

Products & Services

Eye Examination

Your full eye examination will take approximately 40 minutes, sometimes longer if further tests are needed. Our optometrists will test your sight and check the health of your eyes. This process involves finding out about your general health, personal and family medical history and your lifestyle, including your experience with glasses and contact lenses prior to your visit to Auerbach & Steele. We will thoroughly assess the health of your eyes by examining them both internally and externally. If more tests are indeed required, we have the most advanced equipment and technology to ensure an accurate diagnosis.


Contact lenses

We typically reserve a one-hour consultation for an initial contact lens appointment. We will discuss your reasons for choosing contact lenses and how frequently you plan to wear them. This, coupled with the results of your eye test, help determine the right lens for you. Because we are independent, we are not limited in the choice of lenses we can recommend. We source the best lenses for your particular requirements, made from the latest materials from well-known international manufacturers. When you collect your lenses, our fully qualified dispensing opticians show you how to fit and remove them in our custom-built teaching area. We ensure you only leave when you feel totally comfortable with the process.


Treatments

Your eyes can tell a lot about your general health and many conditions can be diagnosed during an eye examination long before any other symptoms appear. Conditions such as diabetes, high cholesterol and high blood pressure can be detected and our customers can be referred for treatment where necessary.

But there are other conditions that we can treat here. Dry eyes is a condition that is becoming increasingly prevalent. The widespread use of air conditioning, central heating and increasingly, the time we spend looking at screens, has led to this increase. We can advise on best practice to stem the condition and prescribe eye drops to minimise the discomfort.


Frames & Fitting

Choosing frames should be a pleasure, not a chore. But it can be hard choosing new frames when faced with so much choice. Our highly skilled dispensing opticians can help you narrow down the choices, suggesting frames that suit both your style and the features of your face and are suitable for your particular prescription.

We like to think of frames as the ultimate accessory, what else alters your look or how you are perceived in an instant? Glasses are immediately apparent as they sit right in the centre of your face. If you love fashion, why stop at shoes and handbags? We love suggesting alternative frames for a particular occasion or activity.

  • I would recommend this business

I have been in some optician centres and honestly I have to say Auerbach & Steele have one of the most wonderful customer services I have ever received everywhere. They have the most personalised attention with kindness and professional advice. I was very impressed with their reliability, quality and how fast they give your new glasses. I went there on Tuesday the 20th of July in the afternoon, they told me to call me about Saturday to go to collect my glasses and on Wednesday afternoon they called me to arrange an appointment for Thursday the 22nd of July at 3:10 pm I could not believe it. They are amazing. I met them casually after having a big disappointment with one of the largest optician chains in the world and having my money refunded. Please go and visit them for an accurate and thorough service. I just can say I love Auerbach and Steele. Congratulations you are amazing and I am extremely happy to have been the pleasure to meet you.

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Overall ratingExcellent

  • I would recommend this business

Upon several recommendations I tried Auerbach & Steele and was extremely impressed. I really had no idea what I wanted going into the store. Rachael was extremely helpful and expertly led me through the myriad of frames to the perfect pair. Needless to say, I returned again to A&S for my next pair and am still very pleased with them. Many thanks.

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Overall ratingExcellent

  • I would recommend this business

I have been a customer of Auerbach & Steele for over 7 years now. In that time I have had a number of eye tests and have bought several pairs of glasses . I have found that they always have a fantastic variety of frames and their helpful and friendly staff are always on hand to provide advice and honest feedback. I would also like to add that I have visited the shop during these COVID times and have felt very safe with all of the precautions that they have put in place. I would highly recommend Auerbach & Steele to anyone who is looking for some unique eyewear or just a friendly and reliable service.

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Overall ratingExcellent

  • I would recommend this business

I have been A&S customer for 3 years now and I am really happy with both of my A&S stylish frames (I have them in light blue and pink colour). Handmade and unique design makes them a real eye-cather and I regulary get lots of compliments for them. Above all they are super resilient and they feel comfortable to wear. For all this they deserve 5 stars from me and above all a happy, loyal customer

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Overall ratingExcellent

  • I would recommend this business

I have been a customer for a good few years now, and have no intention of going anywhere else for my eye care! Always a great service and fantastic, fun and stylish collection of frames to choose from. I can highly recommend!

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Overall ratingExcellent

Customer Testimonials

I brought my daugther in here for her new spectacles, the branch were very professional and highly adhered to the prevention of CV19. We were provided with PPE and the staff maintained social distance with PPE on aswell. They have a great selection of frames for both adults and children. We were served by Nita and Racheal who both were charming and fun with my daughter. Her glasses were provided in the short time we were in London. I would visit again for next set. Stay safe and well.


We have received superb service from Auerbach & Steele over more than 25 years. The staff are professional and friendly (they always seem to know my name - even those I don't remember meeting before!) and the technical support and advice are both first class. They also have a wide range of leading edge designs and an excellent eye for what suits me best.


The best in London. Consistently stellar expertise and guidance from their optometrists, excellent service and ideas for frames from their shop team and overall, they employ caring approach to their customers.


Excellent shop. Nice, professional and very helpful staff - reasonable prices. I came here after a bad experience at David Clulow Kings road and now I am a client.


All singing and dancing optometry. Technically outstanding - no good having glasses that look good if you can't see. Here you get both, delivered with style.


We looked around and found that Auerbach and Steele had the best selection of glasses for a toddler (bought my sons when he was 2). Really pleased with the service so far and it's great these guys are open on Sundays too.